Keyword: brand building oudian brand branding crisis management false propaganda
The world brand laboratory (brand.) Roundup:
CEO, Yan Pei Kim that he never considered giving up oudian brand
Yesterday afternoon, oudian floor on a topic for Thanksgiving ads in CCTV broadcast channel 3, because 3 · 15 was exposed due to exaggerated publicity and punished oudian floor, quiet again after more than half a year back into the TV screen. Industry evaluation said that the world you want to try out oudian.
This advertisement and previous branding advertising are different, the first shot is a 1999 oudian customer family scene scenes, followed by new customers in 2006, voiceover is your choice, at a time is supported on oudian oudian on all customer appreciation. Advertising design, aimed at ordinary consumers, CEO, Yan Pei oudian Enterprise Gold, in the words of gratitude, save them first, and then do the customers market.
For a heavy out of rivers and Lakes oudian said, Yan Pei Kim explains that oudian from 3 · 15 false propaganda exposure, really stop sales of time just less than one month, in fact, 13 April this year, the State administration for industry and Commerce Department issued the penalty notice oudian paid 700 million fine, it will resume in the building materials market sales.
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