China national brand: who is blasphemy you

Keywords: China national brand profane brand brand building citizenship

The Chinese people to this tour?

In previous years, the country's many tourist attractions often find visitor message — "XXX to swim", this is a Chinese consciousness of their own influence, how are the ones that people!

But now China tourists started this customary to overseas neighbor or Transworld, but message in different ways:

"The Chinese people, then please flush", "be quiet", "Please do not spit" ... This only marked with simplified Chinese warning signs, are the Chinese outbound travel of the main destination countries — France, Germany, Japan, Thailand, Singapore, and frequency. When large numbers of tourists become China's latest exports, "Chinese" is not synonymous with civilization, rude.

Littering, by bus take seat, queued stoppering, public off shoes and socks, bare-chested anymore, buffet bring many covers, in case of dispute with annihilating the ... 22 September, the Central Office and the National Tourism Administration announced the online collection of 10 kinds of "Chinese citizens abroad (territory) tourism common uncivilized behavior", all in the name list above behavior.

Compared to previous years experience in Japan, China overseas really become each attraction, also highlights. Japan electric rail commute time is very crowded, but Japan people rarely appear much noise or call "YY", everyone sitting in the seat, resting, mobile phone was transferred to vibration or muted, just occasional open cell phone look up SMS, because we feel it is obviously not civilized behavior.

So, when more and more States are beginning to Chinese tourists sit up and take note, we had to send questions, "what the Chinese people?"

When the Central Office and the national tourism office to surprise attitude began to go into China overseas visitors behavior, we rejoice to see China's image abroad began to be a central concern! actually simple tourists guest behavior on the impact of China has been far more than the sights as the Chinese set up a few warning signs! it has deeply tarnished with China's national brand!

What is a national brand?

The product as a brand, it's core values, its interest is marketing do concern content, the enterprise as a brand, business idea, business orientation, social responsibility is brand marketing concerns. When we look at the global, the State as a brand marketing and promotion, so China is a country-branded templates!

National brand visible on its territory, land, landscape and inhabitants, economic power, political, military, cultural, etc., invisible is its beliefs, ideas and thoughts. China national brand, is the State's internal customers, external is able to come into contact with "China" two words of all the tangible things (including people), therefore, in addition to the news about China, Chinese history, in fact, China world citizens access to the China national brand of transmission. It can be said that China's overseas tourists, everyone is a Chinese brand advocacy, therefore, directly affect the final form of the brand.