How to deal with the brand counterfeiting of unspoken rules

Keyword: brand fraud unspoken rules of brand branding brand promotion

Today's food market, as well as performing arts circle fashion hype. Those "old old stuffing" let fame, "miscellaneous guanshengyuan wine/water" make qinchi knees, today, KFC does not interest the after-effects of the Sudan, and take out the Red yolk, truly is a national passes red. This sight, let the people have had questions: why?

Press report, a duck-mongers to duck belly irrigation stone was captured, asked why do such wild, duck dealers face a compromise: doing business is difficult, not to say anything bad about making money, this will be paid in. They sell price and market price of the stock as even cheaper, and irrigation in stone is their only source of profits. This case is very representative: it is not rape rape free may not why they are so evil?

So that we may boldly to reasoning here: If there are ten duck traffickers, as long as there is a duck dealers through to duck belly irrigation in powder, to reduce the selling price, will result in a price difference in the price of a lever, the tourist will be attracted to it. Other of the ducks dealers under pressure, also had to follow the trend. So, to duck belly irrigation stone became a trafficker duck industry's "hidden rules", and irrigation, the more you price the more competitive.

Then expand horizontally, now are concerned about "returning dinner" hogwash, is the restaurant industry's "hidden rules". Consumer's mouth is very Diao, everyone benefits, which the hotel is placed less oil, we feel that the deficit. So the hotel in order to meet this demand, desperately in dish. As the hotel may be able to carry long been pushed, and can be used as General small hotel, itself, the low profit not dare forcing, the only way is to use price lower hogwash. No wonder the catering industry has always been an unwritten rule: own production what often not eating anything. If do not eat sausage sausages, do not drink soda soft drink, and so on.

Consumers is God, that's right. Consumer demand for products that are both good quality and low price, this also. But we do often "striking a balance between the needs of the horse running, cake and eat it." Black cotton why repeated? as well. Why sell well? because cheap. Even if you have cheap to costs below, we also think it is well-deserved, even expect longer cheaper. In this atmosphere, cotton traders either a black, or leave the business, have no choice.