China real estate brand is sold?

Keywords: China real estate brand brand brand brand management of real estate

The world's leading management guru Peter Drucker · said: "the 21st century organization only rely on the brand competition, because in addition to this they have nothing." 21st century Chinese market, brand awareness are awakening, many industry leading brands have emerged, the Matthew effect recursively. 　　 The 21st century, China's real estate market in China vanke, Kindia, Forte, brand building advance enterprise, sounded the clarion call of the brand revolution, more and more real estate enterprises joined to the massive revolution. Enterprises to do the brand, the ultimate goal is to enhance the brand's premium capabilities, enabling enterprises to obtain higher than competitors, while revenue in the ever-changing market can facilitate an invincible position. To wanke, for example, China vanke's brand in real estate, real estate than a homogeneous whole per square meters higher than 1500 Yuan, China vanke every real estate new also will be the consumers and the industry. Now, no doubt more no doubt, this is the power of the brand.

Real estate brand construction does not rely on the "aircraft version"

However, most of the real estate business for brand awareness remains superficial, Enterprise always focus on how to sell your real estate consumers, always hopes to nice name, nice screen performance, beautiful text, extremely attractive advertisements. (This point, we from the streets, newspapers and magazines on various real estate advertising can be discerned. Real estate advertising is extremely do advertisers to potential, the most beautiful essays, most provocative words can be found here.

Although real estate brand in the purchase agreement with consumers, the need for the consumer prior to a full range of brand experience, but too grandiose advertising, how can people believe and make a choice? real estate purchase decision is absolutely rational, is carefully integrated consideration in the decision, after a rather impulsive move. Therefore, real estate Corporation want to get as high premium of wanke general ability, lies not in how striking surface, how wonderful, but in excellent quality, comprehensive brand experience.

Real estate brand actually sell?

Vanke than homogenous real estate sell more $ 1500, consumers spend $ 1500 buy? why consumers willing to spend $ 1500?

Many people like China vanke's "building an infinite life", that is a wonderful advertisement, to this end, many real estate enterprises in advertisements, moving up and down foot foot brain, potential to surpass China vanke. While the author after repeated after taste, chewed, and found that in fact "building an infinite life" was given to the consumer any material aspects of commitment, it passed just a feeling, a vague feeling, invisible, touched but is full of yearning. No one knows what is unlimited, but just because said this is wanke, instead of other real estate businesses. Let our hypotheses, if China vanke not building unlimited life, but "building a better life", it is as good as the House is sold, the consumer will pay the Bill for $ 1500? answer of course is Yes, wanke remains wanke, brand 22 years settle down asset is not easily changed, consumer choice vanke not because of what he said, but because of what he has done everything.

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