Second-line appliance brand to become Olympic light

Keywords: second-line brand appliances brand appliances Olympic Olympic marketing

The Olympics is not just big business club, but also SMEs (market Forum) leaps of rare platform.

Although Haier, GE, Samsung, Panasonic and other Giants have basically cover the Olympic Games sponsorship opportunities in the field of household appliances, Vantage, Asia are still found void, squeezed into the 2008 Beijing Olympic Games exclusive supplier.

Japan precision, Korea Samsung with the Olympic Games from unknown small enterprises jumped into a world famous brand. They have become a Vantage, Asia is a good example, since the Beijing Olympics to Chinese SMEs provides a rare opportunity.

"Packed into the" Beijing 2008 Olympic Games

Early in 2002, Beijing's successful bid for the news, have been determined to vantage for Olympic supplier award. In 2003, Vantage became the first company to BOCOG officially submit applications by private enterprises.

"Only by intuition, the brand, is good for enterprise development. "Zhongshan huadi appliance co., Ltd. (002035.SZ, hereinafter referred to as the" vantage ") of Directors and CEO, Huang Chi are said.

In multinational companies have basically cover the Olympic Games sponsorship opportunities in the field of household appliances, it just leaves the gas appliances such a gap, the results of huadi wished. In April 2006, Vantage become Beijing 2008 Olympic Games, the exclusive supplier of gas appliances and is the first Olympic history, the exclusive supplier of gas appliances.

Compared to Vantage, Asia is "packed into the" Olympic experience even more tortuous. When Asia are becoming Olympic air quality equipment supplier, was the Olympic Games TOP (top-level) one of the GE company suppliers. GE, according to Chinese customs provisions, air purification and air treatment equipment is classified in air conditioning equipment, GE is the Olympic air conditioning equipment supplier, has covered this area. Asia is "a tooth for a tooth", out of the United States Customs regulations — air purification equipment not classified in the air, and GE doesn't matter at all.

Later, Maria was and GE agreed with movable and unmovable to distinguish that can carry up to Asia capital motionless, (such as air conditioning equipment in air) owned by GE. In May 2006, Beijing Asia Capital Co., Ltd. officially became the Beijing 2008 Olympic air humidification Purifier exclusive supplier.

"The Olympic brand endorsement" ...

"Olympic Games exclusive supplier like an endorsement (endorsement refers to the back of the ticket or on a record Visco-related matters and signature instrument behavior). Vantage is an SME, with this endorsement, can enhance the brand. "Huang Chi are said.

Although Vantage is the domestic gas range "a", "brand power remains huadi continue to grow one of the bottlenecks. Huang Chi are of the view that the Olympics will undoubtedly give Vantage provides a fresh interpretation of the brand recognition and reputation.

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