Earthquake is a major test of Chinese and foreign brands.

<P> Today, the online circulation of a post, users spontaneously called for a boycott in the number of international brands and businesses, they are labeled as stingy in the name of international, into a "donation door", because the users believe that their contributions in the Wenchuan earthquake donation was .too little. .There is no doubt, in the face of this sudden disaster, of numerous public companies and public individuals, is a big test. .Test well, this is a turning point because the Chinese people and government from the image jumped a thousand miles; well on the exam, but also a turning point, from the Chinese people and the government's image plummeted. .And after that image down, the future will have to pay a higher price to make up, but just to make up for it, if you want to improve the reputation, it will have to pay a higher price. .Highlight it to the face of this disaster, for public companies and public figures are concerned, not just a donation, it is a public relations activities. .Disaster a week later, we see some performance of public companies and public figures have less than satisfactory, but there are many companies and individuals performed very well. .The case of unsatisfactory performance is divided into several. .Some donated, but too little tax, and Internet users and the people's expectations, corporate image and status, the amount of previous donations and corporate philanthropic philosophy has always been inconsistent so that we are not satisfied with this, might as well do not feel donated .donation, even nicknamed stingy. .Such donations, just the opposite; some donations, but donations have slowed to let the public appeared very disappointed, especially those on the rich list, charity list, the best citizens, best business and personal responsibilities list. .Requirements of business users and even honor to the assessment will be returned to the organizers, they think that companies do not deserve such an honor; some may have not donated so far, which make us feel even more difficult to accept. .Of course, in the earthquake disaster, many companies and individual performance was very good. .They take practical action to support the disaster area, but also establish his own reputation as a responsible, caring and citizenship charity to get recognition for countless people. .The face of disaster, fast is the best way to seize the opportunity. .May 12 earthquake, May 13 put the donation information release, and was the central and top of the mainstream media networks. .This business is easy to remember, such as state-owned COFCO, Sina and other media enterprises. .We go back and think about it, these companies are no doubt made the evening May 12 decision, which requires corporate decision-making body when the family and very keen insight, they can quickly make a judge of the disaster, and .requires companies to have consistent charitable philosophy, and efficient decision-making body and a real sense of social responsibility. .This time of donation, no matter how many donations, the Chinese people will always thumbs up, but also people across the country most likely to be well received. .The reason is very simple, because fewer people this time donor, such enterprises became the first to eat crab, everyone remembered. .Until May 14 after the climax of the last donation, the National People's eyes have been donated large and small, occupy, and simply can not remember who donated how much. .So donate early as possible. .</ P>.