Brand that became fangqi midea?

Keyword: real estate brand chicken brand strategy brand building

On the one hand, increasingly emphasizes brand marketing of real estate marketing, on the other hand is more and more real buyers, in fact, the vast majority of developers who do not have the continuity of the brand development capabilities, developers need publicity is not a brand strategy, but the sales.

This year's new deal really let real estate real estate sales agent company excited a 90-square-meter house, restrict it to the developers out of the problem, but rather let marketing companies have a larger market space and play space. This is a good thing, but now it seems how play also is really a problem, almost all of the advertising agency and sales agents are the developers stressed a common concept: brand marketing. Many and brand marketing, the advertising activities are recommended in this summer's launch of the heap: 2006 ties to China real estate brand survey, "Beijing top 20 real estate brand value" in the assessment of the certification activities, 2006 China real estate brand value of start Conference, organizers are emphasized, "real estate market has entered a brand marketing age."

But some survey data but let people doubt the effect of real estate brand marketing, the world brand laboratory (brand.) In June 2006, in cooperation with soufun out of a consumer purchasing intentions survey questionnaire, as of now there are 15 million people participated in the vote, "a House is considered one of the factors", a 13 per cent of people choose to "traffic"; followed by "price" and "position" and "environment" and "house style", awareness is 10 per cent; and the concern "Developer" 3.87 per cent.

On the one hand, increasingly emphasizes brand marketing of real estate marketing, on the other hand is about style, becoming more and more real buyers, brand marketing this formidable in other industries, the magic is in the field of real estate or delicious chicken?