False concept crisis caused the downfall of the brand

Keywords: false concepts brand crisis pot pot-smoking Hu master wok, according to the March 28 Shanghai morning post reported that the exposure "the pot after Hu master", 27, CCTV's "life" not only the exposure "lewuyan" and "love Homestead" and other famous brands, non-smoking pot is targeting the entire industry, non-smoking pot-smoking pot is mostly on the market are only a few dozen million cost of aluminum alloy. But these manufacturers have not marked "aluminum". 　　 According to a survey of CCTV, "love Homestead" smokeless cooker series products, the nominal alloy material price 200 Yuan, the nominal price of titanium material 400 million. CCTV reporters also found that, apart from the claim to use manganese purple sand titanium alloy, alloys, Germany medical stainless steel and other materials, non-smoking pot of main production center Zhejiang Yongkang, some manufacturers also introduced the so-called ceramic alloy, nanotechnology and other varieties of non-smoking pot. A factory sales leaders recognize that these are but a conceptual speculation, the so called nano-technology is just one layer of paint, the so-called non-smoking pot is mainly about using thickness 4 mm aluminum sheet processing.

Local processing of non-smoking pot aluminium factory personnel, this non-smoking pot aluminium sheet, the actual cost of only $ 30 per unit. In this way, costs only a few dozen million money of aluminium cookware, coupled with the so-called manganese purple sand titanium alloy, alloys and other concepts, transformed into a few hundred dollars $ pot "of the" smoke-free.

False concept let brand brandished a knife from the Palace

In fact the brand enterprise "brilliant" deeds, in China is very representative, from the brain since batatutus gold, Platinum, and brain, as well as three strains of last year, the wrong oudian out a phenomenon — many Chinese enterprises in order to survive or to make money, would not hesitate to corporate reputation to lie, this is horrible logic, although 10 years China's enterprises in general have to quality as enterprise life, but in the life and death of competition today, many companies believe that as long as the concept new to sales, if enterprises according to their own product base with new sales concept, this is a good thing, is the performance marketing technology upgrade, but the new concept is widely consumed, many products are willing to take the world of the big lie is not contrary to the cast to false concept differential strategy to gain market recognition for quick money. False is false, once the exposure, the brand is like the sunshine of lice, die! I believe that this non-smoking pot false crisis would get more business from this!

False concepts to create a strong brand

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