Purchase miaoshi Danone to China's own?

Keywords: Danone Miaoshi dairy acquisitions brand

World dairy giant Danone Group in the Chinese market increasingly awkward situation. Following the end of last year and after the disintegration of mengniu, marriage declared recently, is said to be already with another dairy enterprises miaoshi dairy Agency, acquisition of the latter in Beijing and Shanghai in two factories.

Some analysts believe, or joint venture in China, described the road after having suffered setbacks, Danone therefore to operate autonomously.

According to reporters yesterday confirmed that Danone and miaoshi do cooperation negotiations, but so called after the acquisition by Danone alone operation that is not true. Danone and the marriage is not miaoshi suddenly broke, sooner in Danone cooperation negotiations with mengniu, miaoshi is Danone another negotiation object. With Danone mengniu partnership agreement termination, Danone back then, once again reflecting miaoshi seeking up to be on the Chinese market of love for apples.

Interesting is that this once more confirmed the cooperation intention, Danone and miaoshi senior are abnormal low profile. Danone press spokesman yesterday in China continue to use the "no comment" response of four words, while the media group public relations charge miaoshi Danone acquisitions miaoshi Beijing, Shanghai two factories of matter called "never heard" and that "many rumours".

Even as a joint venture with miaoshi to way cooperation possible, group spokesman also miaoshi denied.

But when the reporter to miaoshi dairy other staff asked this thing, many people said "heard" or even "do it". Data show that miaoshi dairy was established in 1995, to produce high-end Lactobacillus beverages mainly, its main catering market miaoshi brand, positioned as the largest table milk production enterprise. Currently miaoshi in Beijing, Shanghai, Wuhan, Xinjiang, Sichuan, Daqing, multiple zones equipped with factory. First outgoing is Danone is the merger of two offices in Beijing and Shanghai. However, according to informed sources, Danone and miaoshi cooperation is not limited to these two places, "If the smooth cooperation between the two branch, that is, the scale of production, marketing and new product research and development aspects of the buiding, Danone does not exclude further mergers and other parts of the factory miaoshi. "The source said. Market introduction, last December, the Ministry of Commerce approved link, Danone and mengniu cooperation agreement terminated. The reason is hampered by the relevant government departments to start drawing on Danone wahaha joint venture disputes "warning". "The Danone and miaoshi cooperation miaoshi will also consider avoiding similar Danone wahaha, important is in joint ownership structure occupies active on. "A world brand laboratory (brand.) Bit miaoshi dairy industry insiders denied that Danone Biochem and miaoshi still holding 51% or more. For Danone Miaoshi cooperation is also in the Department of Commerce and approval links stranding, miaoshi dairy industry insiders evaluation compared with mengniu and wahaha such well-known brand, the height of the Government sector miaoshi concern may not be large. "For Danone and cooperation should miaoshi as simple mutual selective market behavior. ”

Previously there was news that is more miaoshi factories in production is sold to Danone, miaoshi group spokesman yesterday strongly denied this statement, and stated that all current miaoshi normal production plant. While Miaoshi insiders also said that the cooperation with Danone is not the main cause of funding, but is always optimistic about Danone international standards of manufacturing technology and management methods. In addition, this round of agricultural products (market Forum) in prices increased miaoshi etc dairy enterprises survive stress, free price adjustment may cause sales decline, not the price decline in profit margins will be facing. "Miaoshi products at present there is no price, this is miaoshi anxious and Danone, looking for new markets. "The source said. A party is "purely financial investment challenge" and lost most of our partners to be anxious to find home partners, a party is still hope that the international giants keep fit of private brands, Danone is able to meet the expectations of your Awakening Miaoshi, the market is still unknown.