Fast moving consumer goods in the future?

Keywords: FMCG brand future brand branding brand marketing

China fast moving consumer goods, especially in the wine business, the 80 's product is King, the King of advertising for the 90 's, channel King era, around 2000 Terminal is King during the intense market competition, the development of Chinese enterprises from the peak into a relatively smooth transitional period. Fast moving consumer goods in China many entrepreneurs suddenly confused: the future of the Chinese enterprises what direction development?, China 2010 fast moving consumer goods road to success?

2010, fast moving consumer goods, brand decisions for the future.

And share with you a true story. This year's Spring Festival takes place in the us a colleague who is very suggestive. Her cousin abroad, met one of Hefei General Hospital dentists. The rapid development of feelings, to talk about getting married on the stage, which is similar to marry during the Spring Festival this year both parents determine relationships. Cousin family is happy, in Anhui hotel reservation for luxury dinner, my aunt bought for this specialized 4 bottles of premium wine-wells square. Dinner in a warm atmosphere in the end, family satisfaction left the hotel. The other family, uncle no pleasure to aunt said the word "tonight only shortcoming is that the wine had not heard of, really diaojia". "You know what you mean, expensive than wuliangye?", my aunt and uncle noisy up ... ... ... ...

My colleagues on the second day to the Office, and we said yesterday, we burst into laughter.

Think about it, really. When we invited distinguished guest, our first thought is moutai and wuliangye. Maybe, some hints itself is not a consumer Shuijing wine, judge solely on the basis of a personal experience. But he is sure that its so expensive to buy one he believes is "unknown" is better than drinking liquor, it marks the place. Because, drank wuliangye he also on the second day to the flats and colleagues vanquished. But drinking water wells square, he thought that he and his colleagues, it is no wonder that he take wine and aunt quarrel.

Brand? brand is not a fantasy. The brand is a real thing. When we go shopping we're thirsty mind immediately thought of Coca-Cola, or harmonization of green tea or farmer spring mineral water; when we want to entertain a important guests, we thought of wuliangye or moutai. "Even if a fire to the Coca-Cola factory night burn, we can rely on their own brand in the second day of the renewal of a Kingdom. This is the strength of the brand. Why brand strength so large?