Tuesday, December 14, 2010

Restructuring of civil aviation of China's second Nirvana

According to the world brand laboratory http://brand./report: "in a certain period of time to discuss aviation second reorganization is meaningless, the short term will not change the pattern of the three competition."

2008 January 21, China Aviation Group in Hong Kong subsidiary CNAC limited officially announced shares Eastern Airlines and operational cooperation. The next day, China Eastern Airlines Group and with the top 3 for domestic airlines, one of the China Southern Airlines signed a business cooperation agreement.

At this point to the beginning of the "dongxinlian" as the Chinese civil aviation industry 3 giant has full stage play, the civil aviation industry discussions during the second restructuring also gradually warm up. Chinese civil aviation industry in the second restructuring of the core problem is whether you need, and how to build one or even two internationally competitive large Aviation Group. Thus, for the current aviation 3 strong coexistent pattern needs to be broken, and how to implement restructuring will be the focus of discussion.

Shanghai, China, has important aviation hub, perhaps will be the civil aviation industry's second major stage of reorganization. But, at this stage, the perihelion when kicked, plot, outcomes, are still unknown. However, perhaps the future of the unknown that motivates people to guess.

Votes: together, unanimity

In mid-2007, with the step by step forward hen, CNAC's step by step-the market for Chinese civil aviation industry the second restructuring of discussion are also deepen. While the hen's deprecated, China Eastern Airlines to CNAC snubbed, close contact with airlines, are making the civil aviation industry is facing the second restructuring. With regard to the civil aviation industry currently need a second reorganization, there have been a distinct point of view.

"Aviation second reorganization affirming is a trend. "Industrial securities researcher Xia Fluor on the Shanghai State law says," the domestic airline industry restructuring must take into account the external environment. As the sky opening is approaching, domestic airlines will become more and more pressure. Currently, Air China's international routes is balanced or slightly loss, China Southern and China Eastern Airlines. If the sky opened, domestic airlines no mining potential, enhance their international competitiveness. ”

Mr. Fluor believes that domestic reservations two larger airlines is more reasonable, the ideal situation is one of the two larger airlines plus some extension airlines. "If you only stay a large airlines, monopoly, the consumer must be negative. ”

With regard to the civil aviation industry has to offer the second restructuring, Ronald Fluor, "Air China has the ability to purchase other airlines." He said that Air China has been profitable for many years in business management, there is a big improvement in the country is very advanced. After joining the Star Alliance, Air China all have reached the international standards and requirements. In the next couple of years, management, route optimization, should the meeting to a new level.

Mr. Fluor said that the restructuring of the path should be for the domestic market. "Domestic airline competition is very fierce, respective has upgraded its management level. Foreign investment is not necessarily can quickly improve their management quality, this takes time. In addition, the value of foreign airlines is uncertain, but the sharing of domestic air cake is out of question. As new routes, like the very air hub in Shanghai, more money. ”

Opponents: the home front, we must first in Ontario

"The civil aviation industry is now the second restructuring conditions inadequate. On the one hand, the lack of capacity, on the other hand is the height of economic and market, rapid development, between a considerable distance. This time all airlines are trying to develop, there is no other, is their time looking for their own development. "Beihang University School of Economics and management Professor Zhang Ning of the Shanghai State law says.

Zhang Ning said a long time, the national airline is hardly between partners, and competitors. "They all have their own wealth of resources available, there is the potential for independent development and space. Especially in China's future airport construction, the airport layout size increasing, their development space. When these resources are used more quickly close to enough time, the second restructuring conditions began to mature, you will need to consolidate resources in all its aspects. "Zhang Ning said," let their full development, and other conditions, through restructuring the marketing mode. ”

For international sky opening might trigger a wave of international aviation industry restructuring, Zhang Ning think its domestic aviation industry's impact is not a fundamental, radical impact lies in the hub airport in international competition. "China's civil aviation market on no country is entirely open, government regulation, in accordance with national interests. ”

Zhang Ning said, the Chinese civil aviation industry's current problem is that, due to the economic development of the imbalance, causing the line layout, the layout is reasonable, the airport has currently more than 30% of China's aviation transportation volume is concentrated in Beijing, Shanghai and Guangzhou. This allows several major airlines around the three aviation hub. "These three aviation hub is not the future of China's development, the future will be decentralized. A decentralized, perhaps the second restructuring of momentum will appear. "Zhang Ning said," now the reorganization did not essential meaning. Around three major market allocation of resources, and do not truly benefit the entire State Aviation and aviation market development. ”

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