Foreign brands burnt six worries behind

Keyword: foreign brands hidden burning brand brand shoes

2006 December 29, in a garbage disposal in suburb of Hangzhou, Zhejiang industrial and commercial centre of Administrative Department of lit a fire burning bad shoes. Look, this is a Government Department a common routine, but soon make a lot of heated discussions, attracted many of the media concerned with this issue.

The reason is that these poor quality shoes not "ordinary", are from France, Italy, Spain and other European countries by the international famous brand have been pampered, highly respected, but now they were investigated and dealt with is of poor quality shoes and destroyed one of the torches. As a result, seemingly unrelated of two elements: from Europe's international brand and poor quality of shoes, the first such a tightly linked. With this kind of background and basis for media coverage of madness comes naturally.

In fact, we are the burning of the shoes, it is not strange, since reform and opening up, there is spectrum, and every time the burning of the shoes will make the talk of the event. 17 September 2004, in Spain Elche city, shocking "burning of Wenzhou shoes" event. Elche city nearly 1000 shoes and shoe workers crowded into Wenzhou shoes ' aggregation of the "shoe" demonstrations to protest against the Wenzhou shoes up their jobs, some criminals is unconscionable, incineration 16 container of Wenzhou shoes. 12 March 2005, more than 20 enterprises in more than a hundred containers of Wenzhou shoes suddenly been raided in Russia. Four months later, Russia also occur with police seizing China shoes event, the vast majority of them is the Wenzhou shoes.

And then later recalled, 1987 August 8, Hangzhou Wulinmen square, furious of Hangzhou people point up the fire, more than double the fake bad Wenzhou shoes drown in a sea of. 15 December 1999, also in Hangzhou Wulinmen square, Ockham group Wang Tao and leather Association leadership and Wenzhou leadership, and lit a fire, more than double in counterfeiting Wenzhou shoes fires in ashes. At the time of the economic times, it also vividly as saying: "2 years ago a fire, burn the Wenzhou people bad shoes; 12 years after the fire a fire, Wenzhou, Wenzhou shoes of inferior imitation shoes. "It is a language.

It can be said that this put a fire of the "angry", once a time of burning, are driving the development of China's shoes, stimulating the triumphant advance of Chinese shoe brand, a sum of money for writing the history of China's shoes. This is the cause of burning shoes those high prices of imports of leather shoes, product identification, sensory quality, shank flexural stiffness and strength for bottom split, etc is not qualified, while the prices of these imports shoes generally higher than domestic shoes more than 3 times, price per double at 1500 $ — $ 2500, upscale and even to more than $ 4000. This kind of a world of difference between quality and price, brand image and product quality in the world, finally leading to this landmark event fire foreign brands. However, through the one listed above, burning shoes I thought that the burning of foreign brands there exist the following six major events, it is worth noting and enterprise of China shoes, think China shoes brand development earned "weather".

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