Keywords: China electric brand's head brand-building brand promotion
Two months ago for the electrical age, "" 2006 top 100 Chinese electrical industry "special issue author, — the difference between strategy: reputation of the Yangtze River Delta electric brand as one of China's important manufacturing sector, as China's electrical electricity half of Yangtze River Delta, Yangtze River Delta brand need to be NO.1 in China's electrical market.
The long triangle brand, China electric brand, who will become the NO.1 brand in China electric?
May become NO.1 seed enterprises?
First, be aware-TBEA
In 2006, tebian electric ranking "top 100 Chinese electrical industry" 3rd, the output value reached 44.87562 billion.
Tebian electric, a few have become a world class brand of China electrical enterprise. And the "top 100 Chinese electrical industry" other listed companies, tebian electric attaches great importance to brand image. Currently tebian electric has won the "China well-known trademark" and "China top brand" and "national exemption product" title. And the "top 100 Chinese electrical industry" non-listed companies, tebian electric has sufficient funds to support, in the national market and international market for careful layout.
Tebian electric in China electrical market calm beginning economies: in Liaoning province, Tianjin, Hunan and Xinjiang established four modern transformer manufacturing base in Shandong, Sichuan, Xinjiang has established the three cables manufacturing base in Xinjiang and West became established new energy manufacturing base, and formed a "Northwest-Southwest-South-North-East-Northeast" chimed in manufacturing patterns and 3 big industry relying on each other, mutually supporting industrial chain groups and clusters of listed companies. Benefit from an international perspective of tebian even called strategic-level layout master.
Tebian electric brand status: China electrical face a world class competition of electrical giant, NO.1 brand not only very partial victory on the battlefield, the practice of the Chinese revolution, not fully explained than the banner banner more strategic. Tebian electric can not meet the buried brand tactical prop integration work.
Second and undissipated industry and selling appliances — zhengtai
In 2006, is Tai group ranked "top 100 Chinese electrical industry" 5th, the output value reached 31.72320 billion.
"Undissipated industry and selling electrical appliances. "Mr. zhengtai boss Nan cunhui accepts the" business "TV interview of a Word. He also said "I am a farmer" and so on. This kind of "farmer" obsession, reminds me of the "Southern boss a pot of water" theory: that is, not burning more pot water, roasted a pot of water, we can add this pot of water to the boil.
He's another peer, Jiangsu to transformer co., Ltd. River boss also have similar views: specialized in the manufacture of special transformers, like brick brushes the wall, as long as a brush, continuous brush and paint the walls of absorbing blue (leading the world of high technology giant IBM is blue, the boss will be painted China special transformers Blue Portal).
Relative to zhengtai obsession, some excellent enterprise of China electrical found more moneymaking. But I firmly believe that the future society, only two companies can survive, is a global company, a professional Corporation. I pay special attention to focus on the growth of the Chinese electric brand. In Wenzhou electrical Enterprise cluster, "China famous trademark" and "China top brand" and "national exemption product" of the enterprise, but I particularly appreciate the zhengtai group as, promising zhengtai brand prospects. Current situation: zhengtai ten years ago the brand Wenzhou enterprises including zhengtai, is known for its innovative engine image in China. But into the 21st century, in the face of international electrical brand hit the door to game, Wenzhou enterprises including zhengtai in brand positioning, marketing, brand promotion fields lack creativity. NO.1 brand, for the domestic colleague needs to find a first starting point for international enterprises need to find the same starting line. The international electrical giant to own the same starting line, each era has such strategic space exists. Who'll find this brand of strategic space, he can pack more than ten years ago, innovation, passion and the world as a hero in my mind.
3. Subsequently, whether home-CEEG
In 2006, China electric equipment group ranked "top 100 Chinese electrical industry" 26-bit, output value reached 13.07889 billion.
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