The world brand laboratory (http://brand.) Message: in order to speed up the cable TV users convert to digital television, in early September, Beijing Gehua CATV announced that it has completed the digital TV conversion of 80 million users still maintain 18 Yuan/month of cable fees, Gehua will pass for digital TV channels are looking for sponsors and advertisers, to apportion the cost of digital TV operators.
As originally planned, digital television fees for 28 Yuan/month. Gehua CATV Deputy General Manager, George w., $ 18 charges will continue until the end of the Olympic Games, Olympic Games, will be based on user response rates to determine the final charge.
This reporter has learned that a total of 300 million wired in Beijing, in accordance with the monthly fee of $ 28, Gehua may within five years to recover the cost of conversion to digital TV, and now, pay at least a couple of years later.
According to a survey of journalists, Gehua July 2003 will Beijing cable TV charges from $ 12 to $ 18, a national digital television charges the highest city, 2004-2006 increased by $ 400 million in revenue. With the beginning of 2004, Gehua release 12.5 billion convertible bonds, to digital TV conversion provides financial support.
In set-top boxes, Gehua CATV taken and CHANGHONG, Hisense, Haier, and other household electrical appliance enterprises share approach, addresses to the user free of cost set-top box; in the digital TV program production, Gehua then took the BMAC, Shanghai interaction strategy cooperation ways to reduce costs.
In addition, Gehua CATV also owns 10 million broadband users and have good income, end of August in the new business gains won the Beijing Chaoyang District electronic eye operation/maintenance engineering, building and engineering construction fees and maintenance fees 2.48 billion yuan, the annual 2648 million.
The Beijing Municipal Government are no small given Gehua financial support, in accordance with Gehua CATV, only the first half of this year, Gehua because digital television conversion of financial subsidies to 40 million in support of this series, Gehua to anyone, "not to price increases."
However, it is not the price can accelerate the Beijing digital TV conversion speed, there are doubts about the industry. As early as 2004, Foshan as one of the first digital television pilot cities have introduced viewers monthly commitment 3 of the additional program fee $ way, its digital TV conversion progress is not smooth.
To this end, the State administration of radio, Foshan City, told reporters that the beginning of 2007 barely completed the whole of Foshan conversion goals, but $ 17/month in fees to recover the cost of time may be in 10 years.
Gehua is the only country not the price of digital TV operators. At present, a total of 28 urban transformation had 16 million users, there are 65 cities in transitioning. Of these, only the Daqing, Xuzhou, Zhenjiang, very few cities have chose to allow users to purchase cable TV set-top box models, its promotion is very slow. But more provinces chose cost allocation model, and set-top box operators share conversion costs, even the advanced economies. The world brand laboratory [brand.]
This reporter has learned that the number of users of Guangzhou wired in 180 000, the first conversion of a city of 100 000, the hardware cost budget 8.7 billion loan, you need at least 6 billion, huge loan pressure let Guangzhou cable select CHANGHONG, Kyushu, coship, hardware suppliers to jointly assessed costs.
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