Tuesday, December 21, 2010

SAIC NAC integrate into cooperation with the biggest challenges?

Keyword: brand SAIC-3T

The world brand laboratory (brand.) Reports:

In the coming new year coming, Shanghai Automotive first ushered in the SAIC group and Yuejin Motor Group signed a comprehensive cooperation agreement, the total price of the domestic cross-over 10 billion auto reorganization makes Shanghai automobile benefits, has become the domestic automobile industry in 2007, the largest stake acquisitions.

According to the December 26, 2007, SAIC group and its companies listed on the Shanghai Automotive respectively 3.2 million Shanghai automobile ownership, 20.95 billion cash purchase of Yuejin Motor Group Nanjing Automobile Group, future Yuejin Motor Group Nanjing Automobile Group will fully integrate into the SAIC group.

Galaxy securities car Chao said: "this victory on Shanghai auto run is good, because Shanghai automobile can be said is 20.95 billion in cash to buy Autodesk Inventor Group nearly 10 billion assets. ”

Exceeded 10 billion

Shanghai Automotive Group and controlling shareholders SAIC Yuejin Automobile Group on December 26 in Beijing signed the shanghaiqichejituan co., Ltd. stock transfer agreement ("agreement"). According to the agreement of the Convention, the SAIC group will provide Yuejin Automobile Group transferred without its stake in SAIC 3.2 billion shares of stock. At the same time, Shanghai Automotive to 20.95 billion for Nanjing Yuejin Automobile Co., Ltd. held by Nanjing Automobile Group 100% of the equity. 3.2 billion shares on the date of the agreement of Shanghai automotive market value equivalent to 80 billion; plus 20.95 billion in cash, on South merger transactions total amount exceeded 10 billion.

In accordance with the full integration of agreement, Autodesk Inventor Group respective vehicle and core parts all assets into Shanghai Automotive; other parts and service trade assets into the name Donghua company, this company is a joint venture by SAIC and Yuejin.

Prior to SAIC Group Chairman Hu maoyuan also repeatedly expressed in public, the SAIC group holding NAC group, prepare to Autodesk Inventor of assets into vehicle components and parts of two major parts. Which vehicle into a listed company, parts into the SAIC group.

According to the associated press reports, 3T Group General Manager Yu Jian-Wei has also disclosed internally, the Group's assets, including Iveco Yuejin, MG mg, Nanjing Fiat, mg United Kingdom base and Wuxi xinya figure, vehicle assets, and including Ningbo Iveco front axle co., Ltd. (Ningbo front axle) and 3T special purpose vehicle (SPV) and 3T Research Institute (Research Institute), enterprises, incorporated into Shanghai automobile, the remaining parts 3T group, headquarters and training related subsidiaries into the SAIC group.

Autodesk Inventor remains independent legal status

Merged SAIC will function for organization, make some adjustments, but the premise is that follow before Autodesk Inventor's "three unchanged principle" that the name and legal status and revenue channels. Although SAIC has expressed dissatisfaction with this is not acceptable, but on November 21, 2007 in the negotiations, SAIC or agreed to these three conditions.

This means that, after Autodesk Inventor in cooperation remains a separate tags, only the original shareholders, by a group of four becomes the SAIC group. The NAC's taxes remain the Jiangsu provincial government, consensus will be written into the cooperation framework agreement. SAIC, Autodesk Inventor, although cooperation between SAIC will on the NAC's 100% consolidated management, but NAC still remains independent legal status of the article I felt like the mount in the sting. In the domestic form every merger, I'm afraid that this clause is only one home.

Shanghai Automotive expresses a silent. History, 3T is 60-year-old enterprise. In 1947, 27 March, the Chinese people's Liberation Army in Shandong linyi, seized the KMT's equipment, formed a 37 troops repair shop, this is the predecessor of Nanjing Automobile Group, belonging to the new China first auto repair as one of the main business of the "factories". Therefore, the NAC's qualification of the old, more than any of the current domestic automobile companies. It is the scenery of the Autodesk Inventor now is no longer that figure has virtual "name". Shanghai automobile 3T to achieve control over, the priority is to complete the merge. Make two assets.

In December 26 press conference, the SAIC Group Chairman Hu maoyuan sermon: "in the future, the SAIC group and 3T group will fully cooperate, as a family. Implementation of integrated management and unified, namely the five overall planning, unified development, procurement, production, unity marketing. "If the two enterprises fully integrated into all is common, 3T perhaps only one name.

However, to fully realize the SAIC and Autodesk Inventor merged in the short term is not possible. 3T group for large and complex relationship between the various assets and mg and majestic brand complex operation, there is demand for very large capital chain requirements, these are the future need to urgently address the SAIC.

The current term, 3T group vehicle class assets profitability is not strong, net assets worth less than Shanghai automobile. And, due to the Fiat and the NAC December a formal surrender is to operate on the NAC's effect. So the short period of time may cause some of Shanghai Automotive. But the SAIC Group Chairman Hu maoyuan not worried: "the SAIC group has now more than 100 billion of assets; 3T group of asset size and modest, most will not exceed 10% of the SAIC group. "He said, because the NAC group aspects places the Shanghai Automotive assets of smaller, less than 5%; and the original production base of Shanghai have a certain amount of growth, you can offset the NAC group assets into short-term impact, which to some extent also played a role in safeguarding the interests of shareholders.

How to integrate into challenges

Full cooperation with Autodesk Inventor, SAIC will have a more comprehensive model system, but how to integrate both assets and achieve the most efficient operation of State-owned assets, is currently one of the problems with SAIC headache

"After the signing of the agreement, taking into account the approval process, the two sides is expected in the third quarter of next year to complete the final delivery of the asset. "Insider said that after the merger on-South in the direction of future efforts is that vehicle and spare parts asset restructuring.

Of these, the most important vehicle assets SAIC majestic, NAC products division and how sales channel is the main contradiction of two cooperation.

"The South will continue to retain mg brand. Majestic and positioning of the differences between mg and seek common development. "Press Conference, the SAIC Group Vice Chairman Chenhong indicates that:" in fact, two independent brands in technology, spare parts and have a lot of sharing, synergies can be achieved. ”

In fact, in full cooperation with SAIC and Autodesk Inventor, SAIC's brand will have including Nanjing, Shanghai and yizheng, third base, the three base 2009 will fully formed by platform production.

Chenhong said: "production base in accordance with the product platform. We will press productivity and logistics efficiency maximized principle arrangements for production. Majestic, mg for integration management, collaboration, and ultimately can reduce costs, improve resource use efficiency, accelerate, enhancing the ability of independent innovation, we hope to build an internationally competitive brands. ”

Although Autodesk Inventor of profit is not significant, but their assets to SAIC is the rare "delicious". We all know, Shanghai motor vehicle business has three main block, two big block is a joint venture with VW and general vehicle business, another is their own brand. As the independent brand establishment time is short, the market is far less than the previous two large blocks. With Autodesk Inventor merged with Shanghai Automotive will also have two independent brands, believe will be some time and the mass and universal joint venture vehicle business contacts.

SAIC group and comprehensive cooperation group, the next year the volume of production is expected to more than 200 million units, with a full range of products, also has an independent brand and intellectual products, is currently China's largest automotive groups.

The two sides signed an agreement in the planning, the SAIC group into China's largest and world's leading automotive companies, the construction of the NAC has become a major automobile manufacturing base. SAIC and Autodesk Inventor of merge is unquestionably established SAIC leader position unshakable, not calm car market and put into a blockbuster.

Vice Premier Zeng Peiyan made at the signing ceremony: "joint restructuring to achieve scale operation, is the development and expansion of the automobile business. ”

Not to advance is back, in the country to encourage mergers and cooperation with the support of the environment, other car companies are also feeling the pressure from the SAIC?

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