According to foreign media reports, Yahoo CEO Jerry Yang said Monday, if from a different perspective, Microsoft 446 billion acquisition of Yahoo's request also has its positive side, that is, this event will motivate all employees motivated, Yahoo in order to build the company even better.
According to the world brand laboratory http://brand./report: Jerry Yang Monday at the United States in Phoenix at the Interactive Advertising Bureau (IAB Interactive Advertising Bureau,) Annual Conference today. He believes that all employees, Yahoo, Microsoft's unsolicited takeover bid request has become an "incentive" (galvanizing event), Yahoo will develop more open, more efficient network advertising platform, so will achieve better market performance.
1 February this year, Microsoft submitted to the Yahoo Board of Directors proposes a takeover offer, expressed the wish to 446 million in the acquisition of the latter. 11 February, Yahoo Board of Directors formally rejected Microsoft's request, called the Microsoft Yahoo bid underestimated the actual value. Since then, the Microsoft acquisition of Yahoo plans a deadlock. Then there are media reports that Yahoo and News Corp, Time Warner AOL sector external corporate alliances to thereby to fend off Microsoft's hostile takeover.
Jerry Yang Monday said that Yahoo's Board of Directors internal "very unity and independence of the Board of Directors of the future" will continue to evaluate other potential development programme, "Yahoo assets have distinct uniqueness. Perhaps I have a little personal preference, but (with Microsoft's acquisition of request) this decision cannot be taken lightly. ”
Open platform
Jerry Yang also said that Yahoo will soon to external software developers open network advertising platform, then the "external developers can very easily use Yahoo provides development tools". In 2007, the United States well-known social networking site Facebook has implemented the platform open policy, thus allowing its user base grows vigorously. Jerry Yang said, although it is not possible to correct evaluation of the social networking site for future development prospects, but Yahoo has started in the areas of the business.
Yahoo President Sue Decker · (Sue Decker), on the other hand, that the company is the development known as the "Apex" communication platform in order to strengthen the advertisers and publishers, communication links, "among similar products have been unable to meet the online advertising industry Apex development needs, and will provide publishers, marketing to provide more effective promotion methods. ”
Disapproval
For Jerry Yang the aforementioned "incentives", some analysts are quite impressed, saying that if it's not Yahoo executives layer implementation capacity drops, Microsoft would not have made the "hit" Yahoo request; if I have to say "incentives", it can only say that Microsoft proposed acquisitions, has led to the Yahoo stock soared.
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