Liu came back from the probe the ultimate fate of the Lenovo brand operations.

<P> The world financial crisis intensified competition in the notebook market, Lenovo's chairman reappear old, I hope the financial crisis in the power of Mian Lan mad, but in many PC vendors have introduced one new product, Liu is chairman of the board .can play an active role in the torrent, gave us much hope, but also to our old chairman of Lenovo's more pressure. .</ P> <P> more than four years, Lenovo in the process of entering the international market, PC manufacturers face of international capital and technology powerful the attack, finally occupies a place on the international market is indeed to song to song. .However, in the face of the brand on the international market operators still see the association's many shortcomings, in this, I would like readers Yuzhou Chen to discuss the international market, brand operations. .</ P> <P> as the financial crisis to the hurricane last year, the beginning of "Spring Festival" after being aggressively spread to the real economy, the original did not feel the warm breath of spring, he was enveloped Wall Street, blowing cold wind blowing. .In the PC industry, whether PC or dignity in the chip giant to find the spring's winter coat to withstand the storm to become a priority. .</ P> <P> world financial crisis on the PC industry, the impact of the IT products and services from the largest buyer of the financial sector, so the financial debacle that IT giants feel the painful experience. .Related survey, about 43% of companies plan to cut IT spending this year, compared with 49% of the financial sector's IT department plans to cut the budget. .This makes the bear the brunt of the global PC giant. .</ P> <P> Dell's latest second quarter results, although somewhat PC shipments growth, but profits fell last year by 17%; Lenovo's latest financial report also shows that the .Gross margin also decreased from 14.8% last year to 14.1% share in the Chinese PC market has been eroded crazy HP and Dell, the growth rate slowed down significantly. .The top four in the global PC, only the HP gain market share in the growth, gain the expected profit growth. .</ P> <P> as the world's top four PC makers HP, Dell, Acer, Lenovo, notebook computer market in the world, both occupy a certain market share. .However, when the financial crisis comes, the first turned out to be associative. .February 5, 2009, Lenovo released the third quarter of fiscal 2008 earnings report, Lenovo loss of $ 97,000,000, at this time, think of the face of financial crisis, former chairman of the significant impact of the association, to reappear as association chairman. .Thus, the new leadership established the primary problem is how to reverse the sharp drop in performance of Lenovo's current weaknesses, especially the protection of Greater China's market share. .</ P> <P> Lenovo laptop is the pride of China, is China's pride. .Lenovo has been the expansion of the management and brand are the many Chinese enterprises to learn from, is one of my admiration. .Lenovo breakdown of the development is not difficult to see, Lenovo in China has been to business models, and its very strong brand power, in a short period of time will forget about many domestic competitors, leading to local PC manufacturers, .China's PC industry leaders. .</ P> <P> However, since the financial crisis last year, sales of Lenovo, Lenovo's worldwide PC sales, according to the relevant information, its performance with the previous year fell by 5% year on year, mainly due to .Global business PCs, especially in high-end PC sales continued to decline, and the Chinese PC market sales fell 7%. .Of course, this addition to the economic recession, falling demand and other external factors, the association results fell into the same internal and international brands, the brand operating improper reasons. .</ P> <P> 2004 年 4 months, Lenovo Group, the English name of the "Legend" to the current "Lenovo". ."Lenovo" is a hybrid word, "Le" from "Legend", "-novo" is a fake Latin word, from the "new (nova)" from. .In the same year, Lenovo will the new Logo on a global scale up. .In China, Lenovo kept using the "English + Chinese" identity to the last round in English; in English overseas is a separate identity. .Lenovo 17.5 billion (1.25 billion U.S. dollars, and IBM's $ 500,000,000 debt) to buy IBM PC division, and received in 5 years the right to use the IBM brand, which became the world we see today the fourth largest PC vendor. .</ P> <P> Lenovo brand since the IBM ThinkPad's in the bag, the association's international reputation is not a moment before the acquisition between the association and brand influence is quite different, her English name to " .Lenovo "but also to meet the international brand and make that change. .At this point, Lenovo's brand has been very international is undoubtedly correct. .Because, in the field of business notebook, IBM's ThinkPad notebook computers has been the heart of the high-end consumers, the purpose of "black", these consumers have the IBM's ThinkPad brand of notebook computers into his personal life, and the personification of the .. .This should see the IBM ThinkPad Lenovo brand notebook computers impact on consumers. .</ P> <P> But this time, Lenovo is not too much to think about how to run the internationalization of IBM-ThinkPad brand of notebook computers. .Because the natural eating IBMThinkPad Lenovo ThinkPad at this time to enjoy the success of the positive impact of the past, it is possible to derive from here on Lenovo Lenovo brand, but the face of growing international field of consumer products, high degree of concern, .routes for international development association analysis of the market, and no further in-depth, but instead gave up too early in the IBM IBMThinkPad use. .This is, from the association's advertising and products can be seen, this decision makes Lenovo notebook sales in the United States was brutally hit. .</ P> <P> of Lenovo PC unit sales in the United States, the impact-oriented brand of country operations, and I thought the following four aspects Chen Yuzhou can explain Lenovo laptop brand in the international market operational issues. .</ P>.