Tuesday, December 21, 2010
Why can not the Chinese that such a retail giant Carrefour?.
<P> Some French politicians to protest the politicization of the Beijing Olympic Games, the Olympic torch relay in Paris interference event, at present, there are many users of the public called for a boycott of French products, especially Carrefour. .In this regard, experts said, in the "You have me, I have you," the era of economic globalization, we should adopt a rational attitude towards the "boycott Carrefour" event, and select a more reasonable way distorted speech to hit back. ."A boycott of French goods," "boycott Carrefour" is the simple people express strong patriotism and true performance. .This patriotism is too precious to be caused by certain Western media, politicians, food for thought and reflection. .However, as a rational nation, we have to patriotic fervor into a rational track, into development. .To "boycott Carrefour" is concerned, it is interesting so far none of them challenge the Chinese retail enterprises. .If there are national enterprises to issue stand on its own strength to resist the voice of Carrefour, it may be more efforts. .So why is China, not to the retail giants like Carrefour, like it? .</ P> <P> when the Chinese retail industry to open the door to foreign investors after the Wal-Mart, Metro, Carrefour and other foreign investors flocking to the retail giant in China's major cities, second and third tier cities and rural markets expanding ."Sites." .While stationed in the retail industry to foreign investors have a "catfish effect", increase the force of competition, but fragile to bring more of China's retail industry is serious pressure. .In the face of foreign retail giants, many of our competition in the retail industry is not in the collapse, is to be mergers and acquisitions, has been able to survive under very lucky. .Wal-Mart, Carrefour's sales in the forefront in China, if the combined global market share, and its strength has been difficult to shake. .China's retail industry, especially retail chains, why less competitive, not like a Wal-Mart, Carrefour, the giant that it? .</ P> <P> foreign investors feel in some places worship complex, in taxation, land policy, given super-national treatment to foreign retailers, so that the starting point of China's retail industry on a competitive disadvantage. .This situation in the new "Income Tax Law" introduced, after the reunification of domestic enterprise income tax will change. .Besides, internal factors are more important factors. .</ P> <P> must be noted that China's retail industry in the service concept, marketing strategy, product structure adjustment, the scale and degree of organization, degree of chain operation, logistics and distribution levels, personnel, management capacity, application of modern information technology .level, format innovation and international competitiveness, with foreign retail giants, there are still a considerable gap. .</ P> <P> from the town of occupies a corner of the western United States started to become the world's Wal-Mart retail predators, the successful operation of the road also allows us to see the gap. .For example, Wal-Mart the most attractive "everyday low price" strategy. .Is worth noting that Wal-Mart's low price strategy, built on the basis of strict cost control. .And we are accustomed to play the retail "price war", but the effect is not obvious, reason is not to improve the supply network and the higher management level as support. .Wal-Mart has a "sunset principle" to provide customers with any comments received in response before the sun goes down. .This attention to customer opinions with our retail business is difficult to persevere. .</ P> <P> If we can find the gap between retail and strengthen internal strength, enhance core competitiveness, make the local market. .Then this powerful market forces, Carrefour will naturally out of the country, without resistance. .</ P> </ p>.
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