Liu Xiang is only "episode" great harvest Olympic sponsors.

<P> Tags: Liu Xiang Olympic sponsors gain a huge loss of August 1, 2008, in the district of Beijing Olympic venues, the Olympic Games partners, sponsors, the facilities built with different features, play a very good ad .role in attracting to the eyes. .</ P> <P> 18 at noon, the last men's 110 meters hurdles Olympic champion and former world record created by Chinese athlete Liu Xiang pulled out injured before the race at the starting line. .Industry speculation that the race for advertisers to bring back the loss of up to 30 billion yuan. .</ P> <P> fact, before the Olympics, there are a lot of Olympic sponsorship is not optimistic guess. .</ P> <P> what is not done losing business? Recently, this reporter interviewed some of the Beijing Olympics, head of marketing sponsors and ask them to reporters just a clear account. .Sponsors generally: In fact, Liu Xiang lead sponsor of loss is just a small episode, on the whole, the Beijing Olympic Games sponsor, or a huge harvest. .</ P> <P> brand reputation surge </ P> <P> before the beginning of the Olympic Games, China Brand Research Institute report in a Olympic marketing. .The report noted that as of July 21, in the 62 sponsors of the Beijing Olympics, 10% of companies achieved good sales results. .The report concluded that only Johnson & Johnson, Queen, Coca-Cola, VISA, Lenovo, Budweiser, Jinlong Yu these 7 companies, may end sponsorship with the Beijing Olympic Games a great success. .</ P> <P> Johnson & Johnson ranked first in the Olympic marketing, can be described as Pofeizhouzhe. .Into August, they began to travel long distances from the Xi'an Terracotta Warriors invited five of the real thing, as the exhibition center in the Olympic Park, a showcase project. .</ P> <P> Olympic marketing for Johnson & Johnson, and many agencies gave high evaluation. .In the 15 cities for the country's 3000 consumer survey, Johnson & Johnson, Coca-Cola and the Queen to become the biggest winner, brand reputation increase of more than 60% of Olympic marketing results far beyond conventional marketing methods. .VISA, Lenovo, Jinlong Yu, Budweiser and other Olympic marketing companies, but also outstanding performance, brand reputation have increased significantly. .</ P> <P> Johnson & Johnson (China) Investment Co., Ltd. and general manager of the Olympic Games in China interviewed said: "I will never play out of myself." When a reporter asked how many sponsors from the inside .Deus Ex, he replied: "Because most of the sponsors for athletes and sports events will be sponsored, so the clear positioning is very important." </ P> <P> 2008 Beijing Olympic Games a total of 63 sponsors .home, including the International Olympic Committee, Global Partners (the top-level sponsor) 12. .It is reported that the Beijing Olympic Games, including Lenovo, Coca-Cola and other top sponsors each spend at least $ 65,000,000 was to receive this qualification. .Other publicity for the promotion of investment products and are even more times or even ten times. .</ P> <P> multinational pours </ P> <P> for many multinational companies, in the Olympics, earned pours like not that difficult. .As early as 11th of this month, GE company announced that sales of the 2008 Beijing Olympic projects have exceeded the established goal, won the Olympic Games in Beijing and around 400 contracts and related infrastructure projects, the total revenue of 7 billion U.S. dollars. .Meanwhile, GE's NBC's advertising revenue will exceed 10 billion U.S. dollars, breaking the previous record advertising revenue. .Beijing Olympic Games will become the GE of the most successful marketing Olympic Games. .</ P> <P> GE (China) Ltd. Chairman and CEO, GE Capital Asia CEO Steve Bertamini in the interview with this reporter, said: "become a top sponsor of an advantage is that we can build a good relationship .We are now more understanding of our market, understand how the introduction of better decision-making, we understand our customers cost and performance challenges, we can better meet their needs. "</ P .> <P> Coca-Cola (China) Beverages Co., Ltd. Vice President and Director of Public Affairs and Communications Li Xiaojun, said in an interview, as a global sponsor of the Beijing Olympic Games, Coca-Cola has benefited from the Beijing Olympic Games over Athens Olympic Games. .Beijing Olympic Games, Coca-Cola will provide 24 million bottles of Olympic venues and more than 6,000 drink green refrigerator. .</ P> <P> national enterprises value the long-term effects </ P> <P> in the Beijing Olympic Games, the team sponsors, national companies are not to be outdone. .Including Volkswagen, Bank of China, China Mobile, Adidas and other "partner of 2008 Beijing Olympic Games," sponsored by the threshold of nearly 300 million yuan; Erie, Haier, Tsingtao Beer, Heng Yuan Xiang, and other "sponsors of 2008 Beijing Olympic Games," in .Pricing starts at 130 million yuan; Great Wall Wine, Arowana and other "exclusive supplier of Beijing 2008 Olympic Games" threshold fee of 41 million yuan; O'Connell leather goods, Li Bai, and other selected suppliers Olympic normal threshold for the 16 million yuan .. .</ P> <P> as an Olympic TOP sponsor for the Beijing Olympic Games, Lenovo Group, the investment exceeds 10 billion. .Zhang Hua, general manager of Lenovo notebook marketing, said in an interview: "Olympic Games on China's economic development is profound." He told reporters, Lenovo as an Olympic sponsor, also received a very large gains. .It is understood that after the Olympics in the contract, Lenovo's brand reputation increase by 15%, knowing the degree of increase by 19%. .</ P> <P> Olympic planning committee of economic experts, the Chinese People's University Business School Professor Lu Dongbin more optimistic about the association. ."Took the opportunity to achieve international Olympic dream in the local business association which is typical." </ P> <P> It is understood that in the regular year, Lenovo's brand reputation is rising by about 20%. .The Beijing Olympics start leveraging marketing, Lenovo did receive a better return ,2007-2008 years, increased by 54.79% brand reputation, becoming one of the few successful </ P> <P> and thoughts of food, .unified instant noodles, Li Bai, Kodak, Qianxihe 11 enterprises such as the Olympic marketing effectiveness, but was judged to be only the equivalent of researchers conventional results. .Up to 25 corporate brand reputation in the 5% increase. .</ P> <P> this, the Guangzhou Liby Triumph Group President Chen told reporters, Olympic marketing is a brand to enhance the process, not be able to see the effect immediately, but a company's long-term investment. .He said: "The Olympic Games as the world's most influential sports event and cultural event, but also enterprise-wide integration of resources and enhance the best platform for brand influence." </ P> <P> Beijing Olympic Economy Research Association, vice president of Du .Wei also said that Olympic marketing investment is a long-term project, simply use one Olympic platform is unlikely to achieve profitability, enterprises should seize the opportunity after the Olympics, and explore the path of internationalization. .</ P> </ p>.