Two "Transformers" brand show GM: General Motors last fancy dress party.

<P> Large amount of money to build the general bankruptcy of the "Transformers II" embedded advertising that the Chevrolet brand as the only protagonist. .</ P> <P> "starting, car people." </ P> <P> "GM bankruptcy, Transformers how to do that?" Baidu Post Bar, the "Transformers II" released on the eve of lively discussion User .forward. .</ P> <P align=center> </ P> <P> 6 月 24 日 zero, "Transformers Ⅱ: comeback" release in China, cars were still named "GM" (General Motors), not only do the role .reduced, but increased the Chevrolet brand in one of the play points, especially the Hornets. .</ P> <P> Chevrolet must be a hero </ P> <P> Hornet prominent, more GM's will. .Two years ago, in the "Transformers Ⅱ" when the script has not yet formed, GM arranged to visit director Michael Bay R & D Center General Motors North America, where Michael, including the Volt, Beat, Camaro concept car, etc., at him .in love with Camaro, decided in the second part, let the hero as the "Hornet." .</ P> <P> fact, in the "Transformers" animated version, the prototype of the Hornet is a cute Volkswagen Beetle Beetle, sent in his blog is just a warm-hearted, eloquent little brother, and in the film version ., because the involvement of General Motors, the Hornets have been given a new image. .First episode opening soon, Camaro withdraw, and in Sam's the clip used car selection, Camaro Chevrolet LOGO takes a few seconds, and went to an old "Beetle" next, with the door "to play ."a slap in the face of the Beetle, which seems to explain to the audience," Hornet "and brought into a Chevrolet. ."Transformers Ⅰ" survey, muscular sports car, the Hornet is also popular Chevrolet brand has been spread. .</ P> <P> However, with the first part of the background is different from that time the deep pockets of General Motors in June 1, 2009 filed for bankruptcy protection, it is now heavily in debt. .Some role in the fate of the film and therefore has a new footnote. .Such as "metal" distortion - GM's GMC Topkick medium-duty trucks, GM has announced that the car will be July 31 before the phasing out; "ambulance" deformation - Hummer (Hummer) H2, has an agreement to sell .Tengzhong to Sichuan, China; "Jazz" deformation - Pontiac (Pontiac) Solstice, GM has to give up one of the brands, life is like a play, movie is like life, in the "Transformers Ⅰ" in ."Jazz" sacrifice. .</ P> <P> This is General Motors, there are some embarrassment, although their products implanted into the film, but a role in the movie is not their own children. .</ P> <P> "arrangements for these models, the role of the film must have continuity." Shanghai GM PR stakeholders told reporters in an interview that the Chevrolet brand in which there are five roles, this .the focus of propaganda. .</ P> <P> before the declaration of bankruptcy, General Motors has said that General Motors will only remaining four brands: Chevrolet, Buick, Cadillac, and GMC, or sell or spin off other brands. .</ P> <P> Therefore, the spread in this movie, Chevrolet must be the protagonist. .</ P> <P> shrinking spread </ P> <P> Chevrolet is GM's future, which is now the main General Motors sales in the four brands, the performance lead. .Chevrolet starred in the film a total of five roles: in addition to playing the first "Hornet" outside of the Chevrolet Camaro, in the second, by an increase of 4 models. .</ P> <P> "There are a Cruze (Cruze), since October 2008 was listed, it does not appear in the film, these models all represent the future of Chevrolet." Shanghai GM Public Relations .official said. .</ P> <P> Chevrolet what the future like? Shanghai GM Chevrolet task is to fight the Chinese new generation of young car brand of choice for the mainstream crowd. .</ P> <P> defined according to Shanghai GM, its brand slogan is "In the future, as I come"; brand personality is the self-confidence wise, willing performance, trustworthy, young and dynamic; target population is the "new generation of young Chinese .mainstream population, they are a group of young people are struggling, positive and optimistic, full of confidence in the future, and get down to this effort and enjoy the hard work, and the spirit of joy for the future-oriented, identity value for money of the consumer, the pursuit of quality .and value of the balance. " .</ P> <P> Shanghai GM believes that this target population and the "Transformers" fans are very fit. .</ P> <P> However, the common transmission seems very conservative, the Chevrolet brand communication activities with films made mainly in network and sales channels. .One insider said Shanghai GM, this is because the public relations budget for 2009 has decreased, while the relatively low cost of network communication. .</ P> <P> 6 月 20 day, Shanghai GM and a Web site organization "Hornet return" of the Hornet fleet of Chevrolet parade, Huaihai Road, Shanghai, and through which two will be in the "Transformers Ⅱ" .the film appears. .Excellent cooperation with the cool, the introduction of the Hornet Freeze video production competition. .And distributors, owners holding tickets for the raffle. .</ P> <P> "movie itself is already a very good spread, and spread to interact directly with customers more effectively, customers can easily lead to resonate." Stakeholders Shanghai GM told reporters that the marketing is off screen .continuation of the film, we want consumers to know more about Chevrolet's future, rather than a model of a promotion. .</ P> <P> perhaps for this reason, the other on the Transformers "interfering" is particularly eye-catching TV advertising - that is, Citroen Sega's "Transformers" advertising. .Video in Baidu, the search about Transformers, you will see several signs reading "herringbone gear" (Citroen LOGO) rather than the "gold collar" (Chevrolet LOGO) Autobot dance. .</ P> <P> this, the Shanghai GM just said that this version is perhaps the cottage, but for other companies, good comments. .</ P>.