Monsters brand marketing of 5 big mistakes

Keywords: monsters brand marketing blunders brand branding brand building Chinese antivirus removal shampoo products market is finally maturing, commercials, fighter, engulfed suofute etc. brand as the market matures really scenery. Especially since last autumn, to Jackie Chan is a spokesperson of the fighter shampoo ads is roused great market response, fighter against removal shampoo sales increased significantly, have direct push-off the first brand of shampoo, dominating the anti-release suofute shampoo market.　　 　　 But the fighter can BA? first whether suofute, 101, de famille liberation, panting and other brands of intercepting and Chase, fighter shampoo itself the existence of errors in marketing it let us fighter against removal shampoo concern for the future. «Ò» ¡ ¢ product errors

At the launch of the product series. Accompanied by a fighter shampoo advertising in various media of crazy indiscriminate bombing, Overlord to market a fighter against removal shampoo, King TCM essence UFA fast shampoo, King-dye perm nursing medicine essence shampoo, fighter shampoo herbal essence shampoo etc, and even fighter toothpaste. Fighter company launched so many shampoo, wanted to increase with the introduction of a variety of products sold, only to be blurred product demand, their common pursuit to Chinese families do not have the impression to the consumer, but left many consumers remember fighter shampoo-off feature. From a marketing point of view, in addition to the fighter against removal shampoo, other sales of shampoo is rather limited.

Same with competitor products. Fighter against removal shampoo with its largest competitor suofute anti removal shampoo products are identical, in addition to supporting aquatic products shampoo has run sends the paste, paste products such as oil to the King. As far as I understand it, because it is inconvenient to use RT-cream, many consumers do not use the product, home storage a lot of RT-Mart, and influence the effect of the anti-release, may lead consumers to use their products.

Gufa UFA mixed together affect consumers ' perceptions of the effect on functionality. Fighter to gufa and UFA mixed together, Jackie Chan in the advertisement says fighter against removal shampoo, hair removal no longer after washing, hair black and bright. Watch Jackie Chan jet-black hair, it is very attractive to consumers, but many consumers use the fighter against removal shampoo hair change after reflecting dry and astringent, hair turn yellow, black and light effects and more. In fact the consumer is expected to take off with fighter against not only get the shampoo-off effect, also want fast herbal essence Overlord UFA shampoo of UFA effect, this effect is of course difficult to achieve.