Mr. Li and Geely: combined the two brands.

<P> Held in August 2007, Geely brand verify a large forum, Geely Chairman Li Shufu then the rhetoric: "Geely is making research in China 'small Rolls-Royce!' Crazy you can use to express, you can also .of competition and development needs to express. "However, in the minds of consumers, more is the" economy car "synonymous with the Geely cars, in order to extend the high-end market, Li Shufu, not a royal road to face, and bear the brunt of .obstacle is the brand of Geely Automobile remodeling and upgrading. .</ P> <P> generous brand Breakthrough </ P> <P> According to the World Brand Lab http://brand./ report: former chairman and CEO of Intel Andy Grove once said, no matter .it business or personal, in this information age, only crazy to survive. .In the past in 2007, Mr. Li the most crazy, than with 360 million in worldwide approval of a most auspicious product positioning and corporate culture, meaning the new logo. .</ P> <P> Prior to this, standard levy bid price is 5,000 yuan, the Olympic flag not more than 10 million, and Mr. Li's car in early 2007, forum, specially set up for the standard amount for up to 360 million yuan project .special fund. .The news came out, the market shock, people thought it was a hype and flicker. .Mr. Li desperate, impassioned speech: "I believe in fate, faith is the foundation for building the brand into the market ... ... luck, I have never 忽悠 extraordinary, I hereby undertake to accept the world's attention all of this matter .supervision, but also stand the test of history. "</ P> <P> Mr. Li so seriously, for it to have. .Geely for the determination of a large scale, the strong desire reborn, reflected in all aspects. .Scheduled for August 8, 2008 release of the new logo, to be brought forward to November 6, 2007, a full 9 months shorter. .In fact, from last year's acquisition of Manganese Bronze company Classic Taxi co-production began Geely, Geely Group and expanding international cooperation, how the brand is more far-reaching to the world, Geely became the priority. .</ P> <P> other hand, since Geely King Kong, vision and other mid-size sedan on the market, Geely sold in the domestic market is expected breakthrough has not occurred. .Geely car field in the accumulation of 10 years, has been in a lot of product quality and technical breakthroughs, but the image of low-end cars has always restricted its further development, therefore, be auspicious for high-level standard is regarded as a breakthrough .branded key bottleneck node. .The industry generally believes that the global objective is auspicious sign of their desire to completely change the image of a low-end models across, Geely Automobile has opened a new chapter in international brand building. .</ P> <P> brands such investment is continuing, influence is also increasing. .According to Geely insiders, spent the first Chinese brand in section 2007 of the "big forum Geely Automobile confirmation" did a lot of energy on, and the official invitation from the media, industry, academic and other celebrities around the "International .brand as a mirror, creating the world lucky, "the theme of dialogue and heated arguments, to break Geely brand gap, reshaping the image of China's independent brand cars. .</ P> <P> Li Shufu said, "Geely Automobile confirmation great forum" for the country and even the world will continue to proceed, "about a year or two, three or five years can be." The end of August, Geely Group has also invited .a national network of 32 mainstream media, users participated in all walks of life held in Ningbo, a large forum Geely Automobile brand verify the "main drift-media 'testing policy' Geely brand plan." .At the same time, prime time in the CCTV, the Geely car ads have begun to frequent. .</ P> <P> a senior auto industry who believe that global symptoms mark Geely brand verify the big forum and a series of brand communication initiatives, is an annual manifestation of brand communication planning: global signs marked at the outset that the Geely Group .the respect of intellectual property and design, but also reflects the re-branding of Geely Group, Deal or No Deal's domineering and strength, expanding the global impact of Geely; brand verify large forum, by inviting people to thinking of the industry's high-end collisions, and Mr. Li from the storm .Geely Automobile brand short, it highlights the quality and technology long. .At the same time, these moves also imply a media and public are very friendly to the theme that to some extent, Geely's explorations and development, represents the hope of China's own auto industry. .The Geely car in this context the implementation of its branding and promotion, more likely to win the public's concern and support. .</ P> <P> Geely spokesman for the spiritual power </ P> <P> China International Public Relations Association executive vice president and secretary of agriculture said Cheng Yan, Geely brand image, including the individual entrepreneur Li Shufu, the image of .. .From the PR point of view, both the public or the media, companies need to project an image of the specific spokesperson. .Psychology in China, holds many lessons for the public and the media environment, establish the image of entrepreneurs is to build brand one of the efficient path. .Specific to the Geely car, opened 20 years the studio, produced refrigerators, done building materials, making the car until the owner, he personalized the "mad", "special" philosophy of existence of the "crazy" and " .character, "Geely has become an integral part of brand identity, the last two years in the public eye frequently among the Li Shufu, Geely brand communication to play a pivotal role. .</ P> <P> 2007 年 7 months, CCTV broadcast a prime-time TV series "Life", is specially produced for the 10th anniversary of the reunification of the drama. .Taken to reflect the original intention of the play 30 years of reform and opening up the development process of China's automobile industry, CCTV and TVB producers of all domestic automobile manufacturers through the comparison, the selected Geely, Geely 10 years because the development of cohesion in the hard, hard work ., the rise of course, is a reflection of China's auto industry development. .Mr. Li's wish "to open the Chinese people can afford to build a good car," Geely's slogan to "create the safest, most energy efficient, most environmentally friendly good car, so that Geely cars all over the world" in the "Life" are accurately reflected in .out of all the Chinese people have seen the drama and excitement of a shock. .Play play Huawen Hong Liao Jingsheng, is to Mr. Li as a prototype. .In the play, Huawen Hong is a national hero in the hearts of a new era of people; in reality, Mr. Li's personal image has been off with the national industry, Geely Group, the development of closely linked with the mission. .</ P>.