Wednesday, December 15, 2010

Philosopher in the eyes of the brand (2)

Philosopher in the eyes of the brand [1] [2]

Keyword: brand brand brand brand philosophers construction

The world brand laboratory (brand.) Roundup:

Rousseau's advice:

Reason is not the answer. The brand is about feelings and emotions. It is our nature as human beings "." Brand of charm to shake off the chains of reason. Trust your instinct and your heart – do not underestimate the United people important emotional value.

Kant's advice:

Don't be stupid and think you know your customer, market and brand of all things. You can only go to see, hear, smell and feel that your "before" allow you to do. Did you expect to be told what you want to know things?

Remember this: you used to sense the world category, and you need to model the instead of such as "reality" of the class. Typically only changed perception of "categories" (for example, you split the market), the most powerful occurs.

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