"Prejudice" and "brand opium"

Keyword: brand brand bias opium brand building brand promotion

Although the Chinese home appliance industry development has been positive attitude, enjoy Korea people for their products "as the soil is not the spirit of the second", but it's your turn to their purchase large household appliances, could not help feeling their Japanese and Korean, I'm afraid that this is the Chinese home appliance brand in the field of prejudice.

The author because the design of Korea enjoying fashion, and chose the Korea electrical products. Frankly, the Korea brand stuff is really not a cheap, relatively equal quality, functional products, the prices are much higher. I thought, good price from a high of goods, as long as the value for money. But after experiencing something, only to find old speak the truth, to see is not always used.

According to the well-known home appliances Institute and home appliance testing analysis: current TV manufacturing techniques are divided into "five key technology": 1, chip technology: this core technology at present mainly by European and American enterprises monopoly; 2, the main display technology: at present by the China Taiwan corporate monopoly, Taiwan screen accounted for 54 per cent share of the world, followed by Korea screens accounted for about 33 per cent, and China on radio and television, Boe, and the Japanese screen, in the third group; 3, application technology: mainly spare parts of matching capacity, Chinese enterprises worldwide have indisputable leader; 4, process manufacturing: manufacturing technology in the world, many foreign ocean artillery and other advanced production lines are located in China; 5, system integration technology: China TV better than Japanese and Korean, benefited from China's enterprise single-step system integration of technology in the world. From the flat panel TV's most critical "five technical system" to Anatomy, Europe and the United States on the chip leader, Korea and Taiwan in China leads on the display, and in the most basic application technology, manufacturing technology, system integration in these three areas, all of the leading enterprises in China, Nissan TV is not a technology leadership, its color and profits come from?

Recently, the Chinese appliance research institutions and state surveys, Sony's sales fell out of the former seven, seven are all before TCL, Skyworth, CHANGHONG, KONKA, Hisense, Xiamen China, domestic brands, but Sony earnings than the sum of all Chinese brand, why? practitioners bluntly: Sony takes full advantage of Chinese consumers fawning "illusion", deliberately set the price too high, deliberately create a false impression of high-end brands.

It appears that China's "brand bias" is like "brand opium" terrible, people should really idolatry from foreign brands coming out of the shadows.