Slow Thinking fast fashion.

<P> Shopping in Hong Kong often ZARA, H & M, big to enter these fast fashion is often a lot of Guangzhou "Wild rumors" that of H & M opened the first store in Guangzhou, there is not much feeling, not that .big version of Baleno, Giordano you. .And I am touched, it is H & M opening day, long queues long piece, cut the ribbon into a flow of people through that kind of direct and News version of the next day, the Financial version of the news coverage significantly. .But the real concern is the industry to H & M as the representative of Fast Fashion (not willing to be translated as "fast fashion", is too straightforward), in Guangzhou, in China, is so popular. .</ P> <P> people say, Fast Fashion are popular, they sell the clothing looks like the international brands - put ZARA, H & M clothing, so people thought you were wearing .CHANEL, GUCCI. .Or professional point that this format using cheap, limited policies, so that consumers with low-end price to buy "high quality" clothing, less spending by consumers reach a higher value identity, is very suitable for consumer .rise of the Chinese market. .</ P> <P> Fast Fashion popular in China, The depth we may be bold enough to point to, which reminds the Chinese fashion fashion circles Concept. .Fast fashion is revealed in shallow fashion, when people's understanding and brand for the fashion content is still in the shallow stage, consumption behavior often show lower loyalty, consumption up to shallow and fast. .Other words buzzwords that the consumption of fast fashion is not the brand, but a commodity. .This view that a bit harsh, but really there is truth. .That one really knows CHANEL Camellia brand represents what the people will not be because H & M ZARA, or like a piece of similar goods on a single camellia go buy. .</ P> <P> course, this also illustrates the deep level from China has very rich and fertile "fast fashion" soil. .However, we also think that with ZARA and H & M high-profile shop in China, China's Fast Fashion formats have emerged and are shaping it? Is not coming Zara, H & M is coming on behalf of Fast Fashion .come of it? </ P> <P> Fast Fashion has four core values - fast, popular, cheap and limited. .For the local garment enterprises, the basic price of this factor does not exist, the fact that one of the representatives from the Uniqlo Fast Fashion then lost Baleno, Giordano has been confirmed. .But the crux of the matter is that many domestic clothing brand Zara and want to imitate H & M, most of them die is a form of expression, rent a huge area of shops, do first-class shop decoration and so on, but there are sufficient funds to do .first-class image? have the ability to second-rate products to third-price sales and they can make money? have the ability to maintain a fast fashion has always been quick to understand the requirements of consumers, design, production, logistics it? need to know the format of Fast Fashion .is a system, including the powerful information systems, large reserves of raw materials and financial support and so on. .In fact, I think the country has long been in existence for Fast Fashion formats, the most well-known apparel wholesale market in Guangzhou is a good example does not it? But why does not appear like ZARA and H & M's brand is a problem. .Not enough, we do not have too demanding domestic brands, foreign brands, there are many claims that the operation with the Fast Fashion, actually only trying to sell it. .</ P> <P> As Fast Fashion is so prosperous, so the development of their state of affairs in China will always continue? When China emerged Fast Fashion, the consumer will obviously be spoiled, to return to the previous model seems unlikely .the. .But we can not ignore another phenomenon that more and more luxury brands to speed up the layout of the Chinese market, Cartier breath last month in South China, opened three new stores, CELINE the Shanghai store has just opened soon, the need to .slowly infiltrated into the connotation of a fashion brand will also be another format to China. .In fact, the market is not contradictory, only shows that the Chinese market is so big, the brand choice of consumers too much. .</ P> </ p>.