Solar industry brand warfare final winner is who?

Gateway building word: solar industry brand warfare brand brand management brand building

Whether it is East yimeng remote mountain village, West of the Gobi desert, the use of solar energy a hot bath, or the use of solar photovoltaic lighting, is not a deal.

Solar energy is inexhaustible clean energy. Today, with global warming and energy-saving emission reduction pressure increases, solar use has become a surging up sunrise industry. About 4000 home solar manufacturers tongtaijingji, ushered in a new solar era. Huang Ming, linuoruite, 100 million, Qinghua Sun ... Who will be the solar industry brand war last winner?

Dream: "let the Chinese people used cheap hot water"

Hometown Shandong linuo group of Yinan County high $ Kun, Chief Executive Officer, said: "I am from rural areas. In 1998 I made slogan _ let Chinese people used cheap hot water. This is one of my dreams! "

From the beginning designed glass tube suppliers now have their own complete solar industry chain, linuo group in the country is the sole; r split technology enables solar can fly to more than 100 m high wall, linuoruite is the first in the country; as the Ministry of construction in China named solar field housing industrialization base, linuoruite also grab opportunities.

In the eyes of Shandong province, the solar industry is full of great temptation to become his dream land. In recent years, although no specific policy consideration, our solar industry at an alarming rate. According to the national solar thermal utilization Committee of statistics, as of 2005, China solar water heater the total recoverable volume reached 75 million square meters, equivalent to 30 million kilowatts of electricity machine, cumulative 1.75 billion tons of coal. Only in 2005 China solar water heater sales reached US $ 15 million square meters, more than ten years of European and American countries combined. China has become the world's solar thermal utilization of maximum market.

At present, the market price of $ 1000 to 2000 ordinary solar water heater, ordinary people family, very practical. A solar water heater on sunny days the equivalent of a furnace, it solves the problem of rural winter hot water. GAO Yuan kun said: "as an industry 10 years of business people, I'm responsible for consumers, said that at present, China's solar thermal technology is mature. Buy solar water heater, one-time investment, not a waste of energy to adapt to the new Socialist countryside construction needs. ”

Concerns: "the enterprise to a word for a letter to a word for it or not"

Has always been to China's solar industry spokespeople appear in huangming huangmingtaiyangnengjituan co., Ltd, recently somewhat low-key. He told reporters: "I used deception or fraud, we use solar energy now calls on everyone to be used with caution. This is because, in the scale of hours, all industry requirements; whereas, when the industry big, consumer demands are high. Enterprise to a word for a letter to a word for it or not. "The rapid expansion of the industry, some industry ills will also revealed.