Apple ipod Touch: no ordinary player.

<P> Keyword: Apple branding shape </ P> <P> fourth quarter sales of Apple's iPod only 22.1 million, below Wall Street expectations of 24.7 million. .Compared with past growth rate, sales growth of 5% can only be described as mediocre. .</ P> <P> While iPod sales for Apple's stock price failed to meet Wall Street expectations fell, but their latest iPod Touch is likely to have a bright future. .</ P> <P> Apple's iPod sales in Q4 last year, only 22.1 million, below Wall Street expectations of 24.7 million. .Sales grew by only 5%, lower than the historical growth rate of iPod sales. .</ P> <P> Apple CFO Peter Oppenheimer, however, held on Tuesday, said the results of the meeting, iPod sales grew 17% to 40 billion U.S. dollars. .The gap between sales volume and sales revenue so big reason is the iPod Touch a higher price. .In addition, he also revealed that Apple will soon launch in the history of the most expensive iPod. .</ P> <P> If the iPod Touch could be so dramatically drive sales revenue, the need to improve the high-end Apple iPod Touch sales. .Despite still being called the "iPod Touch", but apparently it is no longer the traditional concept of the iPod. .</ P> <P> iPod For mainstream Wi-Fi mobile platform </ P> <P> With Wi-Fi support, combined with the use of touch screen, web browsing, and running multiple programs, iPod Touch transformed into a .a multimedia personal handheld computer. .</ P> <P> Apple CFO Oppenheimer said, "We believe that iPod's market outlook is much more than an ordinary music player, iPod's future direction is to become the first mainstream Wi-Fi mobile platform." < ./ P> <P> Sterling Market Research, said Greg Sterling, principal analyst, "If the iPhone is not related to AT & T provides network services, then it is tantamount to an iPod Touch. This is the advantage of more fatal flaw, so far .No one can be free to use the Wi-Fi network. </ P> <P> iPod Touch network connection as the primary problem </ P> <P> Sterling said that if the iPod Touch by the World Brand Lab (brand.) limited .Wi-Fi network, its appeal is very limited. He then added, "While Apple and AT & T signed an exclusive agreement allows users to not use other operators such as Sprint's data services, this will make .iPod Touch become a widely used mobile devices. .In the future people will be holding a hand function for ordinary phone calls with one hand while holding the iPod Touch is likely to be used online or use the multimedia functions. ."</ P> <P> Although the iPod is already very mature product, Apple Touch is still a chance to build for another iconic product. Sterling said, Nokia and other mobile phone manufacturers have not introduced such as the iPod Touch attractive .big brand products. </ P> <P> the rise of mobile video iPod to help hand </ P> <P> as Apple iPod sales to vigorously promote the growth of mobile video will be a bright spot for future development. Sterling said .Apple's video strategy will focus on the development of movie rental transaction and Apple TV 2.0. </ P> <P> Oppenheimer said that if it can successfully promote the movie rental service, it will no doubt greatly promote the video iPod and Apple TV sales. < ./ P> <P> Sterling said, "In order to prevent the iPod market saturation in the low-cost version of the iPod video and iPhone to launch some of the features is a good way. ."</ P> </ p>.